About Us
Learn MoreWhat makes us different?
The owners of Hello Sugar cleave to a core belief that an elevated client experience and love for others never should be compromised.
It's the little details that separate us from others - like the spicy and fun personalities and exceptional skill of our aestheticians, text reminders before your appointment from real people, and services provided to all in a warm and friendly atmosphere.
How it all started
Brigham Dallas founded Hello Sugar in February 2015. Most people ask him "Why waxing?" He's quick to tell you that he knew nothing about waxing when the company was started - but Hello Sugar had a great team from the beginning, and it just felt right.
Brigham has a marketing and financial background. You've probably seen the ads he created on Facebook, Tik Tok, or Instagram for Hello Sugar.
Brigham's mission is to create a customer experience where clients feel comfortable coming to Hello Sugar for their most vulnerable services.
The Values Behind Every Appointment
From the moment you book to the moment you leave, our values shape every experience, every conversation, and every service at Hello Sugar.
Transparency
We believe great experiences start with honest communication, clear pricing, and making every guest feel informed and comfortable from start to finish.
Respect
We create a welcoming space where every guest feels seen, valued, and cared for with kindness, professionalism, and zero judgment.
Inclusivity
Hello Sugar is for everybody. We celebrate all skin types, body types, identities, and backgrounds with services designed for everyone.
Passion
We love what we do, and it shows. Our estheticians train continuously, perfect their craft, and bring genuine care and energy to every single appointment.
Our mission
Hello Sugar is a professional waxing salon that takes pride in knowing that no matter what aesthetician or location our clients visit, the service is always the same quality. This starts with a friendly demeanor, respect, and a good attitude every day. Clients should never feel rushed and quality is more important than quantity. All clients are educated on the importance of skincare as well as the value of the membership services offered at Hello Sugar.
At Hello Sugar we strive to make everyone who enters our doors feel welcomed and valued, no matter their race, creed, ethnicity, gender or sexual orientation. We have great respect for our clients and employees alike.
Booking is easy
We know your time matters. Book online, by phone, text, or our mobile app, and update or cancel anytime with ease.
Wellness, Inside and Out
Physical wellness
We provide clients with honest and caring educational support for optimal skin health. We also support our employees by providing them with clean work environments, proper safety measures, and reasonable hours.
Social Wellness
We believe in building meaningful connections with our clients and creating a welcoming community where everyone feels comfortable and valued.
Mental Wellness
Our services are designed to help you feel confident and relaxed. We create a stress-free environment where you can unwind and focus on self-care.
Financial Wellness
Through our membership programs and competitive pricing, we make professional hair removal accessible and affordable for everyone.
